Does professional photography in real estate make a difference?

Interior Door
Getting your home prepared for Real Estate Photography
December 16, 2016
Square Reader
For Photographers: We Love Square for our Business, we think you will too!
February 22, 2017
Show all
Canon 5D MIV

Does professional photography in real estate make a difference? This is a common question we receive from potential home sellers and new Real Estate Pros. As a photographer you may think I am biased, but let me break it down for you.

At any given time in Connecticut there are tens of thousands of homes on the market. Most of those homes are in the median price range, so yes there is a ton of competition right? Wouldn’t you want your home to stand out from the crowd? Well you do that two ways, the first is having a competitive price for your home, if you have a good real estate professional at your side, he or she will help you with that. The second is having great imagery. People are busy and if everything is equal they will opt to visit the home that visually appeals to them before they visit a home that doesn’t, so you need to make sure your home stands out.

Here is a home that was previously listed, would you want your home to be represented this way?

Previously listed home, photographed by a Real Estate Professional

Previously listed home, photographed by a Real Estate Professional

Or this way?

Our client now has this previously listed home and we photographed it for her.

Our client now has this previously listed home and we photographed it for her.

We know that there have been studies conducted that demonstrates the value of using professional photography in real estate, but we have seen for ourselves, time and time again, where our clients pick up expired listings and do nothing other than upgrade the marketing to include professional imagery, leave the price as is and “miraculously” the house sells in a matter of weeks, or even days.

So if you are looking to sell your home quickly, price it appropriately and use a real estate professional who employs professional photography as part of his or her marketing plan. Need some help finding the right Realtor® to assist you? Check out our client’s page!

Leave a Reply

Your email address will not be published. Required fields are marked *