Getting your home prepared for Real Estate Photography

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Does professional photography in real estate make a difference?
January 26, 2017
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Interior Door

So you have decided to put your home on the market?

Preparing your home for sale is a key ingredient in getting the exposure your home needs to get sold! After you have selected a professional Real Estate Professional to market your home, the next step is getting it ready for the market and this website is designed to provide you the tips on marketing your home successfully.

What’s Next?

Getting your home ready for sale is next on the todo list. Depending on your situation, this might take a day or two or even a few weeks. Some things like adding curb appeal may even take a little longer. Not only is this an important step for showings, it is essential for the next phase of the marketing process which is professional photography. Those images will typical set the tone for the duration of the listing process, so it’s important that things get done right!

Why is Pro Photography Important?

We know that the first thing that attracts a buyer to your home is the listing photos! Nowadays, home buyers browse on-line before they make an appointment to visit a home.   With all the homes available, your house needs to really stand out from the crowd to attract the attention of a prospective buyer. Photos need to show your home at its very best so that prospective buyers will book a showing.

You probably aren’t surprised that most listings do better with professional photos. One reason is that a home with better photos gets more people to come and look at it sooner, and therefore it spends less time on the market!

The Wall Street Journal reports that only 15% of listings incorporate higher-end photography. So using a Realtor® who uses a professional photographer like BrucePeter Photography, helps your home stand out! 

So what does a professional architectural photographer do that you or your Realtor® can’t do? When our photographer shoots a house, he brings professional grade camera equipment with specialized lenses which can be adjusted to meet the needs of your home in regards to the lighting and the size of the space.

They also bring in several  lights, reflectors, a tripod, and more. They use this equipment to keep your photos level and evenly lit.   A point-and-shoot camera, or even a DSLR with an on-camera flash, cannot handle the lighting needs of your home and will often expose for the windows, leaving the interior of your home looking dark and drab.   Home buyers want to see brightly lit homes and all the details of the space inside.  Our photographer specializes in architectural photography and treats every home as though the images were appearing in a mafrgzine.

Time Needed:

It will take about 1-2 hours to photograph an average sized home.   We ask you to take the time to prepare your home and to make it look its best for photo day.   We have provided some helpful tips to get your home ready.  But we know that even with the best of intentions, sometimes things get missed, and we are always ready to add any finishing touches with on-site staging to help make your home look spectacular in the photos.  Within 24-48 hours after your shoot, your Realtor® will receive the images sized both for the web and full-res images for print and virtual tours if needed. In short, our photographer’s specialty is helping bring in the buyers so that your Realtor® can do the best job in selling your home!

Prep Tips:

HIDE STUFF!
If you don’t have much time, you can temporarily hide things in places we won’t shoot: in closets, cabinets, and drawers, in the laundry room, in the garage, in unfinished basement areas, in the attic, behind the shower curtain, and under the bed. This usually takes less than two hours. (This won’t work for showings however, because people will look in these spaces).

DECLUTTER
When you have time, get a head start on moving and box up all the little things you don’t really need.  Make space in your closets and take out things you won’t be wearing soon.   This doesn’t have to be done for the shoot, but it’s something to start working on for showing your home.

REMOVE PHOTOS & SMALL NICKNACKS
Remove personal photos & put away cute items, stuffed animals etc. The aim is to remove things so that prospective buyers can imagine their own things in the house. Shelves should have only one or two large decorative ornaments. Remove all the small nicknacks as they are too small to show well in a photo.

WOULD IT LOOK GOOD IN A PHOTO?
Don’t just put things away, think about whether they will look good in a photo. As a guideline, imagine each room in your house as a showroom in a store. Yes, normally the trash can is in the kitchen, but does it need to be in the photo?

REMOVE PERSONAL ITEMS FROM BATHROOM
Hide all personal items: toothbrush, toothpaste, soaps, shampoos, razors, tissue boxes. Remove trashcans, plungers, toilet bowl scrubbers etc. Remove small decorations on counters. Leave one or two larger decorations (plants, vases).

CLEAR SIDE TABLES AND SURFACES IN BEDROOMS AND OFFICE
Hide bedside clocks, books, glasses, medicines, tissues, phone, etc.

CLEAR OFF COUNTERS IN KITCHEN
Store away coffee makers, toasters, cutting boards, knives, towel rolls, etc. Also remove magnets and papers from fridge. Leave one or two large decorative pieces.

PUT AWAY REMOTES
Put away coasters and mafrgzines, etc. in the living room and family room.

CHILDREN’S TOYS
Some toys are OK in the children’s bedroom or toy room, but if you have toys in the living room, or other rooms of the house, it is best to store them away somewhere. Boxing up toys your child doesn’t often play with gets a head start on moving!

 


Have Pets?

Our photography team is pet-friendly but there are a few things you can do to make the experience better for them. If you have a dog, make provisions to put the dog outside during the interior portion of your home’s photography session or in a room not being photographed so they stay out of the way of shots, it might even be a good day to take your dog to the spa! If you have cats, please let your photographer know as soon as possible, and whether or not they are indoor cats, outdoor or both.

Our Experience:

Our photography firm, BrucePeter Photography, has been photographing homes in the region since 1996. They treat every home, regardless of price point, with the same level of care and will work hard to capture the essence of your home to ensure the highest quality of imagery possible.

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Wait, there’s more!

Getting your home ready for sale can be a stressful experience, but it doesn’t have to be, just remember to relax and breath. Here are a few helpful tips for you to make the experience better.

  • Walk through your home with your Realtor® and take notes on the things he or she recommends. 
  • Your Realtor® may suggest the services of a professional certified stager, if so, meet with them prior to begining any work. 
  • Identify a storage space, either a basement, attic of someplace off site that you can move things to.
  • Boxes, packing paper and packing tape should be on hand. Visit your local moving center or big box store for supplies. Don’t forget to clearly label!
  • Deal with one room at a time, once that room is complete move on to the next one.
  • Take breaks!

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